Intent you can buy directly.
Query mining, match-type discipline, and negative lists so spend lands on searches that convert. Bid strategy is tuned to cost per qualified lead or sale, not raw click volume.
Google Ads — Melbourne & Sydney
Google Ads agency for Australian businesses.
Search, Shopping, Performance Max, and YouTube — managed by a Google Premier Partner team, serving Australian clients since 2012. Month to month, weekly reporting, no lock-in.
Certified partnerships & recognitions
What we manage
Four surfaces, run as one account.
Search, Shopping, Performance Max, and YouTube each reward different work. We run them against one set of commercial targets, so budget moves to whichever surface is actually returning instead of each one defending its own scorecard.
The feed is the campaign.
Product feed clean-up, titles and attributes that match how people actually search, and structure that lets you bid differently on the products worth winning rather than the catalogue average.
Structured, not set and forget.
Asset groups, audience signals, and exclusions built so Performance Max stops quietly absorbing conversions that Search was already winning, and so you can see what it is genuinely adding.
Demand you create, then capture.
Creative testing and audience building for brands that have already taken the cheap end of search. Measured against incremental lift, with the remarketing paths that convert it downstream.
Proven results
Client type, work done, outcome.
No invented logos and no rounded-up numbers. These are Australian engagements where Google was the primary acquisition channel.
Google-led acquisition, measured on revenue.
Both engagements below ran Google as the lead channel, with landing page and measurement work handled by the same team rather than handed to a separate vendor.
- Feed clean-up, creative testing, and landing page improvements handled together.
- Conversion tracking rebuilt first, so the reporting could be trusted before spend scaled.
- Weekly dashboards replace the usual month-end PDF download.
Melbourne ecommerce brand
3.2x ROAS
Feed clean-up, creative testing, and landing page improvements. 3.2x return on ad spend over six months.
Sydney professional services
185 leads/qtr
Google and LinkedIn acquisition. 185 qualified leads per quarter with a 42% SQL rate.
The free Google Ads audit
Find out what your account is actually doing.
A senior specialist reviews your account and walks you through what we found, what it is costing you, and what we would fix first. If Google Ads is not the right next move for your business, we will tell you that instead of selling you a retainer.
We reply within one business day.
Wasted spend in search terms
Conversion tracking accuracy
Campaign & asset group structure
Shopping feed health
Landing page & conversion rate
Bid strategy & budget split
Who we help
Where Google Ads tends to pay for our clients.
Ecommerce & Shopify
Professional services
B2B & considered purchase
Multi-location
Multi-market APAC
If Google Ads is not the right first move for your business, we would rather tell you in the audit than take the retainer.
How we work
Audit first, then spend.
01
Audit the account
Campaign structure, search terms, conversion tracking, feed health, and landing pages are reviewed before any budget changes. Broken measurement gets fixed first, because everything after it depends on the numbers being real.
02
Prioritise the fastest wins
We cut obvious waste, fix attribution, and concentrate budget on the campaigns most likely to move revenue or qualified pipeline in the first ninety days.
03
Operate on a weekly rhythm
Clear dashboards, test notes, and the next decisions, every week. You should never have to wait for a month-end deck to find out what changed.
FAQ
Google Ads questions we get asked.
Marketing agency costs in Australia typically range from $2,000 to $15,000+ per month depending on scope. At BMG, we offer flexible month-to-month contracts with transparent pricing, and management fees are quoted separately from your ad spend so you can see exactly what you are paying for.
We manage the full Google Ads surface: Search, Shopping, Performance Max, Display, and YouTube. These are run against one set of commercial targets rather than reported as separate scorecards, so budget can move to whichever surface is actually returning.
We measure success through business outcomes, not vanity metrics. Key KPIs include cost per acquisition (CPA), return on ad spend (ROAS), qualified lead volume, revenue attribution, and customer lifetime value. Reporting is weekly rather than a month-end PDF.
No. Engagements are month to month with no lock-in, and you keep ownership of your Google Ads account, conversion tracking, and data. We would rather earn the next month than hold you to a term.
Yes. BMG has team members and operations in Melbourne and Sydney, supported by our global offices in Hong Kong, Taipei, New York, and New Jersey. Australian clients get local account management with cross-border delivery support.
You will hear back within one business day. We review your campaign structure, search terms, conversion tracking, feed health, and landing pages, then walk you through what we found and what we would prioritise first. There is no cost and no obligation to continue.
Yes. You own the Google Ads account, the conversion tracking, and the data, both during the engagement and after it. Nothing is held in an agency account you cannot access.
Free Google Ads audit
Get your account reviewed by a senior specialist.
No cost, no obligation, and a reply within one business day. A senior specialist reviews the account — not an automated report — and if Google Ads is not the right next move for you, we will say so.
- Wasted spend and search-term leakage
- Conversion tracking and measurement
- Campaign and account structure
- Shopping feed health
- Landing page fit for your best terms
- Bid strategy against your targets
Request the audit
Tell us about your account and goals. We reply within one business day.
Ready to Start?
Ready to see what your Google Ads account is leaving on the table?
Request the free audit above, or book a 30-minute call and we’ll walk through structure, tracking, and the fastest wins for your Australian market.